About Us

Mount Franklin Foods, LLC is a leading North American manufacturer of high quality confections and nut products based in El Paso, Texas. We proudly serve major retailers, wholesalers and foodservice distributors through our Sunrise Confections and Azar Nut divisions.  The Company employs more than 2,800 team members across El Paso, Texas and Juarez, Mexico. Our network of operations exceeds 1,000,000 square feet, including four SQF 2000 Level III rated manufacturing plants. Mount Franklin Foods is focused on customer satisfaction, employee growth and development, long-term supplier relationships and increasing shareholder value.

Sweet Valley OrganicsThe  Azar  Plant  in  El  Paso  also  makes  Sweet Valley Organics products –  delightful organic dark chocolate snack bites with Tender Bananas, Praline Cinnamon Pecans, Sea Salt Toffee Almonds, Tart Cherries and Sea Salt Caramel Cashews.

Softer Than BrittleThe Azar Plant also makes nut brittle.  Passionate about family traditions, Melissa Diedricks took her grandmother Marcia’s long established secret peanut brittle recipe and formed Softer Than Brittle®. This better-for-you confection contains no preservatives, cholesterol, gluten, dairy or hydrogenated oil and is even vegan.  Not only is Softer Than Brittle® an incredibly delicious and flaky nut confection, it also features a clean label with just six to seven basic ingredients and is offered with four different nuts: peanuts, pecans, cashews and almonds.

The Azar nut processing plant in El Paso also packages bulk nuts, seeds, snack mixes, trail mixes and dried fruit. As one of the largest foodservice distributors in the United States, Azar markets and distributes to restaurants, healthcare facilities, hotels, schools, and colleges under a variety of national, private label and signature brands. The company also markets private label and branded nuts to the retail market.

The Company’s three candy plants are located just across the border in Juarez, Mexico. Due to its location, Sunrise Confections enjoys significant labor and raw material cost advantages compared to U.S. based sugar candy manufacturers. The company produces a broad line of hard candies, as well as soft candies including jels, gummies, jujus, panned candies and mellowcremes. Our products are sold through major grocery, drug, mass merchant, foodservice and convenience channels under the Sunrise name and private label brands. The company also manufactures products for major players in the U.S. under contract manufacturing programs.

  • Azar Nut Company was founded in 1907
  • Sunrise Confections was founded in 2001