MFF History

Our History

Built on our core values:
People, Quality, Safety, Integrity and Passion


Our roots started in 1907, when Shibley Azar opened a small nut and candy store near the Rio Grande River in El Paso, Texas. Built on a reputation for nut expertise and quality, Shibley grew his business into one of the country’s premier nut companies. Over the next century, the company evolved combining packaging and processing capabilities. Today Azar, as a division of Mount Franklin Foods, markets broad line products to the foodservice industry. We offer products from packaged or bulk nuts, seeds, snack mixes and dried fruit to specialty items like peanut butter, organic chocolate and nut brittle.

In 2001 under Sunrise Confections, we began manufacturing high-quality candy and fruit flavored snacks both branded and private label. Bringing smiles to kids and adults alike, we’ve grown to be one of the largest private label candy companies in North America.


Vintage Candy Store
Mixed Nuts
Gummy Candies
Our mission is to fuel great food experiences through our brands, private label products and manufacturing services with intent to exceed our customers expectations.
As a result, our growth and profitability will allow our team and the communities in which we live and work to flourish.